Online interviewing

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Internet research methodologies offer new opportunities for innovative, cost-effective and versatile surveys and explore research benefits from an in-house panel, Panelbase.

The panel now has over 230,000 registered members across the UK and as a company we process an average of 30,000 online questionnaires per month.

We store over 800 fields of information on our members that allows us to target respondents according to their location and demographic profile in addition to the modes of transport they use, the holidays they take and the products they buy amongst many others.

In addition, many of our panel members have opted-in to other forms of research including mobile, telephone and focus group research and an additional opt-in provides us with parental permission to conduct research with over 40,000 children of our panellists.

For more information about panelbase please go to

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t: 01434 611152